SEM Campaign

PROJECT NAVIGATION
Top Performer
This campaign had staggering results, generating over $17 Million revenue in new loan originations
My Contribution
Copywriting, ad group strategy

One of my first Auto Navigator projects was to update some ancient SEM copy. Based on customer insights, I identified four ad groups and wrote the ads you see here.

I became the team's go-to guy for all things SEM copy, and even fielded questions from writers in other LOB's.

Top Performer
This campaign had staggering results, generating over $17 Million revenue in new loan originations
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