"Year End Sale"

:60 General Market Radio Script

PROJECT NAVIGATION
My Contribution
Copywriting, production

Working at McCarthy Advertising in December 2015, one of our top clients challenged me to write a no-holds-barred radio spot to help him finish the year strong.

I accepted the challenge with an all-out assault on the local competition; I even incorporated a few of his challenger's slogans for added insult.

Though I can't attribute it completely to this one commercial, our client finished 2015 with 'the best damn December' he'd had in over five years.

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