CARFAX 1-Owner Event

:60 General Market Radio Script

My Contribution
Copywriting, production

When CARFAX came to Phoenix pitching a limited run "Pre-Owned Super-Sale" with select dealers, our client was ecstatic. The event was to be paid for by and co-branded with CARFAX, and there was plenty of free money to go around.​

This was excellent news for our client, (an area Nissan dealer), except for one thing: everyone in town was advertising the same sale. Our client needed a hard-hitting radio spot that cut through the clutter.

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