Mobile Banking App Ads

PROJECT NAVIGATION
Top Performer
This campaign generated over $900,000 in loan originations
My Contribution
Copywriting; headlines, body copy

Capital One Mobile includes space for an expandable widget at the bottom of the home page. It appears first as a headline and image of a car, which expands to the full ad if clicked.

Since our audience already had a relationship with the bank, I wrote a push for cardholders to apply for financing. The team ordered two executions, which ran simultaneously in a creative split test.​

Top Performer
This campaign generated over $900,000 in loan originations
EXECUTION 2
Back to top  ↑