Seiko Instruments released the CPX Series Capacitor in August 2016. A small, highly advanced chip-type capacitor, its release was highly anticipated among the engineering community.
Seiko's agency, MediaWorks B2B, contacted me with a proposal to create a landing page (reachable via e-blasts), highlighting the capacitor's features. From here, engineers would be able to request these capacitors directly from Seiko Instruments. The landing page needed to be written with electrical engineers in mind—succinctly descriptive, and highly technical.
With only a few spec-sheets and a press release for reference, I wrote everything. Including the tagline.