Donation Fundraiser Print Ads

Donation Fundraiser
Print Ads

United Way of Tarrant County

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Copy | Content | Creative Concept

Each year, United Way of Tarrant County, TX, challenges local (Ft. Worth) corporations to hold an internal donation contest. Proceeds go to United Way and fund community outreach programs. Annual participants include Lockheed Martin, Bell Helicopter, BNSF Railway Company, and Alcon Laboratories.

Our team at Balcom Agency decided on a "Secret Admirer" idea, as the fundraiser takes place in February. The white cards (left) were placed on employee's desks with a piece of candy, and corresponded to the posters hanging around the office.

Top Performer
United Way recognized this campaign with an award for "Outstanding Innovation Within a Small Company".