Citi was my first foray into UI/UX writing, and to be honest, I wasn't sure what to expect.

Years as a traditional ad copywriter taught me to write with emotion, but effective UI writing is different. It's less about bright ideas, and more about building trust to drive confident action.

The work you'll see here shows how I added strategic thinking, careful clarity, and responsible phrasing (often under heavy language constraints) to my writing toolkit.