Copy | Campaign Strategy | Messaging Strategy
Served to a mix of contextual, programmatic and retargeted audiences, these display ads represent every iteration of Auto Navigator messaging I've written. They're also in roughly chronological order, with newer ads at the top, illustrating an evolving strategy.
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Ads with an asterisk achieved 65,000+ clicks from 20MM impressions (.3% CTR) during a three-month campaign.
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EXPLORATIVE BRAND MESSAGING