Florida Pain Relief Group

:60 TV Spots

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My Contribution
Copy and messaging strategy, layout and design

Florida Pain Relief Group is a pain clinic in Tampa, Florida. It's one of Southern Florida premiere pain treatment centers, but by the client's own admission, their advertising was lackluster.

Florida Pain Relief's ad agency, Universal Media Group, hired me to write several 60-second TV spots, each advertising a unique pain treatment. Writing to the insight that ​life with chronic pain is no life at all, I wrote two scripts around an evocative tagline:​ 'Get your life back.'

FLORIDA PAIN RELIEF GROUP: 'HIP PAIN'
FLORIDA PAIN RELIEF GROUP: 'FIBROMYALGIA'
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