These are redesigns of existing landing pages for Citi’s Mortgage, Certificate of Deposit (CD), and Home Equity Line of Credit (HELOC) products. As with the credit cards landing pages, I was asked to push Citi’s brand style and voice.
These are the first drafts our design team presented before input from legal and compliance partners, which means the live pages read nothing like them today. Still, these are the versions I most enjoyed writing.
Use the pill buttons to see landing pages
