These are redesigns of existing landing pages for Citi’s Mortgage, Certificate of Deposit (CD), and Home Equity Line of Credit products. As with the credit cards landing pages, I was asked to push Citi’s brand style and voice.
What you see here is “blue sky” work—pure creative, no restrictions. They’re the first drafts our design team presented before input from the Legal teams, and the live pages read nothing like them today. But they're the versions I’m most proud of.
