Simple design, strong copy, and oversized imagery appeal to the nagging hunger that pesters us throughout the day. The campaign name and ad group titles—which I wrote and presented to 7-Eleven—match the client's pre-defined audience: Working men and women who crave filling, familiar and fast eats throughout the day.

7-Eleven approached us with a dayparted list of new menu items and a defined audience: hard-working people who want familiar, filling, and most importantly, fast eats to keep that nagging hunger at bay.

I wrote the campaign name and ad group titles, and kept the ads simple; with minimalist design, oversized imagery, and strong copy, these new menu items relieve the food noise that so often slows us down.