When CARFAX pitched Phoenix-area dealerships a co-branded sales event for single-owner used cars, our client, ABC Nissan, was ecstatic. With all event advertising covered by CARFAX, the weekend promised big sales.

ABC Nissan had a deep selection of one-owner used cars to back it up, but there was a catch: the event wasn’t exclusive. CARFAX partnered with nearly every dealer in town.

ABC needed a hard-hitting radio spot to cut through the clutter. I wrote it.